Following the recent launch of tescocompare.com it appears another car insurance comparison site could be waiting in the wings.
Thecomparisons.com has been getting mentioned more and more in the last few weeks but we still have very little idea what the site will actually do. Although you have to admit this is a very clever way of generating buzz for a site before it’s even launched.
When first appearing on the radar, thecomparisons.com featured a
rather attractive logo of the “typical family” with a tag line promising to compare prices for the entire family.
While this has since been replaced with a more mundane “coming soon” message it has done little to dispel the intrigue surrounding the site.
With car insurance being one of the most lucrative areas of price comparison it would be a good bet that a facility to compare car insurance quotes will appear somewhere; of course we could be wrong about that.
However with one popular theory being that The AA is behind this mystery a facility to compare car insurance quotes seems a logic explanation.
So we wait in anticipation to see what thecomparisons.com has to offer, will they help people find cheaper car insurance? Or will they be another poor site in an already crowded market?
I guess we’ll have to wait and see. On a lighter note if it turns out we like thecomparisons.com then we can all be friends on their myspace page.
If anyone has any knowledge of what’s going on with thecomparisons.com please share it with us in the comments.
Tuesday, 18 September 2007
Mystery Surrounds Thecomparisons.com
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1 comments:
Morning Daniel,
My name is Jo and I work at Frank PR. I hope you don’t mind me contacting you, posting a comment seemed like the best way to reach you. I've had a look at your blog and I notice that you’re undoubtedly an expert in car insurance! V informative…
The reason for getting in touch is that one of my clients is comparethemarket.com, a leading insurance price comparison website. You may have heard of them already - they are currently sponsoring the Channel 4 Drama season. We would be very keen to hear any views you have on the site. I’ve included the link here (http://www.comparethemarket.com/) if you have a few minutes, please log on and let me know what you think.
Comparethemarket.com aims to be fair and transparent, with a fast and user-friendly experience. You enter your details once and then get the prices in around 30 seconds. Unlike with some other price comparison sites, the price you see is the price you pay because you specify the level of cover that you want up front.
Would you be interested in hearing more about how to get the best deals on your motoring insurance? I'd like to keep you informed about developments with, and interesting news from, comparethemarket.com. If so, please let me know how you would prefer me to get in touch.
Looking forward to hearing from you. My details are: jotubbs@frankpr.it or call me on 020 7693 7480.
Thanks and best wishes,
Jo.
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