Following on from Norwich Union’s decision to withdraw from price comparison sites the Aviva company has now announced the launch of Price Check; it’s in-house car insurance comparison service.
If you request a car insurance quote from Norwich Union via its website or over the phone they will now provide you will alternative quote from other car insurance providers, even if they are cheaper than their own.
The move is certainly a unique one, there are very few businesses who will actively promote its competitors services.
The reactions seen in Norwich Union’s TV campaign to promote Happy’s Price Check reflect this extremely well.
Whether or not this offer strikes the right note with customers remains to be seen. It should also be interesting to see if any other insurers decide to follow suit and what impact (if any) this has on price comparison sites operating in the UK motor insurance market.
First reactions would suggest several price comparison sites are unimpressed with the Price Check service; gocompare.com, confused.com and insurancewide.com all had interesting views.
Will this move pay off for Norwich Union? Do price comparison sites have anything to fear or is this just some flash in the pan? We’d love to hear your thoughts about Happy’s Price Check.
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Thursday, 16 October 2008
Norwich Union’s Price Check Brings Price Comparison In-House
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5 comments:
Car insurance is an obvious must, but is sometimes hard to find what you need. It's good to shop around and get all the information before making a decision.
online insurance quotes really are convenient because all you have to do is go online and visit a site that is about auto insurance...of course you may be looking for some affordable auto insurance to save more
I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Sharon
http://www.autoloans101.info
Thanks for the providing good information - this is really helpful for car accident insurance.I found another good one that helped me find an incredible rate they give you the best rates from lots of local providers Car Accident Insurance
It is good to have alternatives available. I will be able to provide for interested parties.
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